NEW YORK (June 3, 2010) – Leica Camera Inc. is proud to announce the opening of the Leica Boutique at the Willoughby’s Imaging Center on June 8, 2010. The new boutique marks the first Leica designed retail space in New York City and a marquis partnership between two historic brands in the photography industry.
Set within New York’s oldest photographic emporium, the Leica Boutique at Willoughby’s Imaging Center will provide a new source for information on all Leica-related topics and offer Leica’s full product portfolio, from point-and-shoot cameras to rangefinder and medium format systems and binoculars. Similar to all Leica products, this new retail setting will utilize premium design and materials to offer a memorable and interactive experience.
“We are proud to offer Leica clients and fans this distinctive new venue to explore our products,” remarks Leica Camera Inc. President Roger Horn. “Both Willoughby’s and Leica have a significant place in the photography industry’s rich history and we are excited to bring lasting synergy to both our brands through this partnership.”
The Leica Boutique at Willoughby’s Imaging Center is located at:
298 Fifth Avenue
New York, NY 10001
Mon-Fri: 9:00 AM – 7:30 PM
Sat-Sun: 10:00 AM – 6:30 PM